Products you see on store shelves can be identified by the color and shape of the packaging. What process precedes this? In addition to product development, the branding of your product is important. The packaging around the product has become part of the branding. Therefore, partner with a packaging company with whom you can build a quick relationship of trust.
What does a packaging company do?
A packaging company is a company that receives loose products and adds value to them by turning them into a sales package. This package is ready to put on the shelves for the purpose of selling it to consumers. Read our previous blog: What does a co packer do for a clear definition and what to look for in your choice.
Packaging makes or breaks the brand
Every product developer has its own brand with a recognizable logo, color and style. Not to mention a recognizable form of product packaging.Nowadays, nothing is more important than the “look and feel” of a product. This is so important for sales and competitors are lurking. An independent company has the right machines and the right people to package your products in a professional way.
Packaging company services
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- Supply is becoming more innovative and environmentally friendly.
There are many different packaging options on the market. The stand-up pouch is a packaging that is convenient for packing small food items: candy, nuts, dried fruits. This is not a fixed feature, you can of course have candy or dried fruits packaged in Quadroseal packaging as desired. - Multi-pack packaging is possible.
One chooses a primary and possibly even a secondary packaging that are useful for advantage packages. Or a large chip bag that contains a twenty small chip bags. You may have thought why there have to be so many number of layers around the product. Nowadays, we are (thankfully!) much more aware of the number of packaging around a product. Not very environmentally friendly because two packages have been used. The more that is sold, the more packaging is made. The good news is that used packaging, if deposited in the separate waste, is also recycled. - Consumers demand a long shelf life.
Another well-known type is airtight packaging. This is important when dealing with food that has a short shelf life. Vacuum packaging extends the shelf life. And the product stays as fresh as possible. - Stamps and labels are very important.
Everything must follow the guidelines of the Commodities Act, as well as the quality assurance of Good Manufacturing Practice.
- Supply is becoming more innovative and environmentally friendly.
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- Which product is it
- Whose product
- Where does the product come from
- Allergen information: this info should be understandable and clearly readable. Finally, more information should be available (online).
- E-numbers
- The date of packing
These are all things that a packaging company is obliged to indicate, stamped and all, on the packaging. An independent packaging company knows exactly what rules and laws apply, whether in Europe or in the Netherlands. Our customers are all over the world, so there is no challenge too great. We have experience with the legislation that comes with customers from South America, for example.
Setting up machinery
Multiple customers and different products at the same time, how can that not go wrong? A packaging organization has a spacious machine park that can be set up appropriately for each customer.There is a lot of space between the machines. It is out of the question to pack nuts near other foods, because so many nut allergies occur in people. The risks are covered. For example, as a packaging company, we are required to state on the label: “this item was packaged in a facility that also packages nuts and seeds”. There is very little chance of traces of a nut ending up in another product. But an independent packaging company is prepared for the risk.
Flexible we are!
Most importantly for Global Copacking, our customers have freedom to make their products to their liking. Even when there is an emergency or an extra load is desired, we are not shy to help you! Contact us for a flexible and good cooperation.